Are you concerned that your website is failing to get any traffic? Did you ever wonder why?
Often it is not the traffic that is the problem but converting them and retaining them is the problem. So, your concern should be on why are conversions not happening on your site.
Here we have listed a few reasons that are commonly overlooked by many designers during the website construction leading to poor traffic and negligible conversion rate.
In the digital world, nobody has the time to waste on a site that is hard to navigate. Users must be able to cruise on a website to want to stay and explore. Your foremost duty hence should be to establish a clear sitemap. You must also ensure that the website works on all platforms including phones, tablets, and other devices.
Slow loading time
If your website takes longer than 3 seconds you will lose more than 47% of your visitors. The slow loading time maybe due to various reasons like unoptimized pictures, too many plugins, large sized videos etc. Use any of the software dedicated to identify the problem with your website and address it at once. Or approach a reputable and experienced web design company to work on the site and improve its performance.
It is visual torture for people to put up with pop-ups which distract the user so much that they forget the reason for coming to your website. Sometimes audio auto plays and can turn to be an irritant. You can overcome this drawback by placing ads strategically so that you serve both purposes of attracting the users while also managing the financial aspect of the website.
If you have nothing new to offer you send the wrong signal that your brand or company is no more active and is in crisis forcing visitors to never return to the website. Ensure that the content is constantly updated and is in tune with the latest happenings in the markets. Post blogs, inform viewers of the latest happenings in the industry, once in a way conduct a contest (a sure shot way to improve traffic).
Unnecessary subscriptions and registrations
People don’t like to be bombarded with emails and flyers and hence are wary about sharing any information. That being the case, if the minute they open your site they are bludgeoned with requests for free subscriptions and registrations for various reasons, they will avoid the site like hot fire. A pop-up feature that appears after browsing is a better way to ensure more clientele.
Your website is the window to your company. Hence utilize the services of a good graphic design company to avoid these mistakes and build a site that makes your visitors stay and your business to grow.